Personal Branding
I found this blog about personal branding, and it seems like it could be very helpful. Dan Schawbel is the author of the blog. According to him, in this changing world of media, it is important to have a good personal brand image.
A post I particularly like is one about creating a consistent brand image across all social networks. He talks about the accepted types of pictures you would put on your profile if you were going to use networks like flickr and twitter. He also talks about if you wanted to create a facebook or myspace account what types of pictures are the best for posting.
Another important point he makes is that as you grow your brand your online brand should grow as well. Keep it updated and current. Do not have pictures on there that make you look like someone you are not. Pictures
There are a variety of other posts on his blog. One that specifically deals with PR is a blog on what to do if someone is posting bad things about you. Schawbel used an example of where people were blogging negative things about him. He wrote out the different steps of what to do in this situation. Negative Blogs
How does this all relate to public relations? It is important for professionals in this field to have a credible brand image themselves, as well as the brand they work for. Not only does it show your employer who you are, it shows what you are capable of.
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2 comments:
This blog was interesting. I especially liked the entry about what to do when someone posts negative things about you or your brand/company. I thought his points were helpful and I liked that he actually put them into action by using himself as the example.
As PR professionals (or soon to be)working on different campaigns we will want to fix problems that arise. In this blog I think that the author gives good insight as to what can be done to fix personal branding attacks. It was helpful to read through his personal example and see how he handled it.
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