I ran across an interesting Brian Solis blog about...blogging in the workplace. It seems that many new PR practitioners support being able to blog in the workplace. And both sides seem to be well represented about the pros, cons and concerns. But to look at it from my medical background perspective, there is a reason why we have HIPAA compliance laws, and why medical field employees are fired all the time for violating these compliance laws which protect the private information of patients.
While many of us would be just fine discussing our medical issues with close friends, family or even casual acquaintances, we would not be fine with just anybody having access to our medical files...let alone access that could potentially wind up on the Internet for all to see. When companies are spending thousands, perhaps even millions of dollars, on their Public Relations/Marketing/Advertising, is it really the place of the practitioner charged with working an account to blog openly and brazenly about the ins-and-outs of these accounts?
This business is highly competitive, and image and perception count for a lot. And transparency is certainly a worthy goal. But not at the expense of the companies whose business we seek and claim ourselves worthy to handle or because a few practitioners cannot keep their collective mouths shut.
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I see what you mean about is it right for people to be spending money for good PR when those PR professionals are blogging about it online.
It is sort of the same as when PR professionals come and talk to our classes about campaigns they worked on and shared the ins and outs of everything. Would their client really approve of them sharing those stories with us, and on blogs online?
In most cases I think that it is done in a way that there are not too many details given out. Hopefully if they are a true professional they will be able to talk and blog about campaigns and clients in a way that does not harm any relationships.
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