Personal Branding I found this blog about personal branding, and it seems like it could be very helpful. Dan Schawbel is the author of the blog. According to him, in this changing world of media, it is important to have a good personal brand image.

A post I particularly like is one about creating a consistent brand image across all social networks. He talks about the accepted types of pictures you would put on your profile if you were going to use networks like flickr and twitter. He also talks about if you wanted to create a facebook or myspace account what types of pictures are the best for posting. Another important point he makes is that as you grow your brand your online brand should grow as well. Keep it updated and current. Do not have pictures on there that make you look like someone you are not. Pictures

There are a variety of other posts on his blog. One that specifically deals with PR is a blog on what to do if someone is posting bad things about you. Schawbel used an example of where people were blogging negative things about him. He wrote out the different steps of what to do in this situation. Negative Blogs

How does this all relate to public relations? It is important for professionals in this field to have a credible brand image themselves, as well as the brand they work for. Not only does it show your employer who you are, it shows what you are capable of.