Internet PR Campaign

Internet PR Campaign
http://thatsgreatprblog.com/2008/08/12/10-tips-for-a-successful-internet-pr-campaign/
This blog posting was designed to give tips on making a PR campaign successful on the Internet. The author gives 10 tips that I think are helpful for any company to use especially if it has a Web site or a blog site.
In the first couple of tips the author talks about having key points in your press release so that those who are searching the Internet may stumble upon this document. The idea behind this is to have potential customers go to your Website.
Normally, with traditional media it might take longer to create the excitement of a press release that you sent out for your company. His point here is that by using the internet you can create the excitement in advance to get the coverage that you want to make this campaign successful. To create this excitement he says to send out the press release on the Internet seven days in advance. He said that within about a month-long period of time the clients will be able to see how many hits and page reviews that have occurred from this release. Later on during this period of time he says to then send the press release to the media of when the event is actually going to happen.
I thought that this blog is helpful in showing a different way of starting a PR campaign.