As a professional, having a personal code of ethics and/or conduct can be a plus. It can demonstrate your standards, transparency, and depth of character. Agencies, firms and corporations consistently do so, like the PRSA. Just beware that it can also be a measure of mediocrity and shallowness if it is done weakly.
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I've bookmarked this link to PRSA. On first glance, it is a well thought out document. I plan to scrutinize it in the near future.
As for the article; at least Ogilvy is making an effort to specify values publicly, albeit from a PR rookie it would seem.
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